The Car and Truck Fleet and Leasing Management Magazine

Volvo Takes New XC60 Nationwide Experiential Tour

January 08, 2009

IRVINE, CA - In 2009, Volvo will give even more customers a sneak peak at its safest car ever made — the Volvo XC60 with standard City Safety — through the nationwide From Sweden with Löv Experiential Tour. The two tours will canvas the southern and western U.S. simultaneously, stopping in more than 85 cities.

For tour dates and locations, or to register to experience City Safety behind the wheel, visit To learn more about the XC60 from a Volvo insider and to watch video reactions of people behind the wheel when 'the car that stops itself' stops itself, visit the official XC60 blog,

The new XC60, Volvo's first vehicle in the Small Premium Utility segment, is a capable and charismatic crossover integrating the unmistakable versatility and safety of the Volvo brand.

City Safety, the car's most important new feature, is a unique system designed to help the driver avoid or reduce low-speed impacts that are common in city traffic. If the car is about to strike the vehicle in front and the driver does not react, the car automatically applies the brakes

According to surveys, more than 75 percent of all accidents occur at speeds below 18 mph. Volvo is involved in a dialogue with several insurance companies regarding lower insurance premiums for cars equipped with City Safety.

Customers in more than 85 cities can see the XC60 before it goes on sale during the “From Sweden with Löv Experiential Tour” where they will have the chance to see the new car and learn about the safety system that includes a feature allowing the car to stop itself if an accident is imminent.

The Experiential Tour events will feature a multimedia tour of Volvo's passion for safety, design and driving dynamics. The three-pronged experience, made up of kiosks, videos and timelines surround the XC60, illustrating the new design DNA and the safest Volvo in history. The experience culminates with live demonstrations of City Safety, Volvo's most comprehensive safety package ever, offered as standard. The first 25 families at each tour event will receive a special gift. During the tour stops, customers can place pre-orders for the XC60, which will be available in March 2009.

From January through March, two separate tours will canvas the country simultaneously with more than 85 tour stops in the south and west. The western tour stops include San Francisco, Los Angeles, Denver, Albuquerque, Tucson, Phoenix, Las Vegas, Salt Lake City, Portland, and Seattle. The southern tour stops include Baltimore, Washington D.C., Richmond, Winston-Salem, Charlotte, Savannah, Jacksonville, Winter Park (Florida), Miami, Atlanta, Chattanooga, Franklin (Tennessee), Nashville, Memphis, Dallas, Georgetown (Texas), Austin, San Antonio, and Houston.

The "Small Premium Utility" segment is growing quickly. Within the next few years, buyers will have at least 10 crossover models to choose from. By 2009, this segment is expected to expand by 75 percent to 443,000 units.

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