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Intelligent Vehicle Safety Summit Set for Frankfurt

February 20, 2008

FRANKFURT, Germany --- The European Intelligent Vehicle Safety Summit in Frankfurt, set for March 11-12, will focus on the revenue opportunities to be found in active and intelligent vehicle safety systems in the European automotive industry.

Petra Wildemann, worldwide director of FSI insurance and telematics at Hewlett Packard, and Kai Hackbarth, product manager and chair of ProSyst's OSGi Requirements Committee, will join more than 20 other active safety professionals at the event. 

Hackbarth will provide insight into how the U.S. has tested and planned its deployment roadmap, and how European players across the value chain can profit by following suit.

"This is an exciting time for the safety industry," said Rayan Jawad, global event director for Telematics Update. "Europe has made excellent progress in V-2-X technology, but has yet to begin focusing on deployment strategies. What Kai can offer is real deployment planning experience and examples drawn from his personal work with the U.S. Department of Transport."

Petra Wildemann will speak about insurers' role and interest in active vehicle safety technologies. Using one of Hewlett Packard's key clients as a case study, Wildemann will identify revenue streams for the European automotive industry above and beyond the standard value chain revenue model.

Hewlett Packard and ProSyst will join NAVTEQ, Jaguar, Ford, BMW, Fiat, Volvo, Delphi, Continental, Austriatech, ESRI, IBM, ERTICO, Thatcham, Telematics Research Group and many other leading players in discussing how to progress and profit from the growing diversification of intelligent vehicle safety technologies across Europe.

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