The Car and Truck Fleet and Leasing Management Magazine

CruiseCam Pens Deal With Driver's Alert for North American Distribution

November 29, 2007

FARMINGTON HILLS, Mich. --- CruiseCam International, a developer and marketer of in-car camera mount and recording systems, has signed a contract authorizing Driver's Alert to introduce all CruiseCam aftermarket products into the North American Market. According to the signed agreement, Driver's Alert will be the exclusive distributor of CruiseCam aftermarket products in all North American markets. "We are extremely pleased at the ability to close a deal with Driver's Alert," said CruiseCam International CEO Scott Watkins. "This alliance will allow us to expand our reach into the North American market through the existing 500,000 commercial vehicles that already utilize Driver's Alert's safety and monitoring systems." CruiseCam International will combine the resources of both companies to launch the sales and marketing campaign of CruiseCam products throughout North America. Driver's Alert, based in Lighthouse Point, Fla., helps companies identify at-risk driving behavior and provides on-line safety education and vehicle monitoring. There are over 10,000 companies on Driver's Alert's vehicle monitoring program. CruiseCam International, through its two operating subsidiaries, develops and markets integrated in-car camera mount and recording systems for law enforcement, consumer, commercial and transportation applications.
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