The Car and Truck Fleet and Leasing Management Magazine

Driver Safety Technology Company Launched in Silicon Valley

September 27, 2007

DriveDiagnostics, an Israel-based provider of driver safety technologies, has launched a new company with offices in California's Silicon Valley and the U.K.

The new company, GreenRoad Technologies, will be focused on improving driver safety for fleets and insurance companies. The company said it has drawn funding from Benchmark Capital and Balderton Capital. Dan Steere will serve as CEO at the Silicon Valley operation.

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