The Car and Truck Fleet and Leasing Management Magazine

U.K. Study Identifies What Role Safety Plays in Vehicle Purchasing by Women

June 07, 2007

LONDON --- A new study released by the United Kingdom's leading vehicle industry trade group found that safety isn't a major factor that women weigh when shopping for a new car.The study, "Women and Motoring, was released by the Society of Motor Manufacturers and Traders (SMMT). It found that 61 percent of women either made or had significant input into the car-buying decision in their household, compared to 75 percent of women."There was a real sense, both among older and younger women, that safety comes as standard with new cars, so they don't see this as a priority when buying a new or nearly new car," the study summary said. "However, older drivers seem more wary about how safety systems operate, particularly airbags. More mature women also preferred larger cars, assuming that safety is synonymous with larger vehicles, but also partly for practical reasons."
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