The Car and Truck Fleet and Leasing Management Magazine

Researchers Conclude Navigation Systems Enhance Driver Safety

February 14, 2007

CONCORD, Mass. --- Leading Dutch research institute TNO completed a study that documents the positive influence of satellite navigation devices on driving and traffic safety. The research project was commissioned by Aon, Athlon Car Lease, Delta Lloyd (part of Aviva Plc) and TomTom.Key findings include: * The use of a satellite navigation device improves the driver's behavior when driving through an unknown area to an unknown destination. * The use of a satellite navigation system heightens alertness and reduces the stress levels of the driver. * Drivers who do not have the use of a satellite navigation solution have 12% more damage claims to their vehicles. * The use of a TomTom satellite navigation solution reduces the amount of miles driven by 16%. * The use of a TomTom satellite navigation solution reduces travel time when driving through an unknown area to an unknown destination by 18%. * The use of a TomTom satellite navigation solution reduces the workload (the amount of effort it takes the driver to drive) of the driver when traveling through an unknown area to an unknown destination.The research also showed that when drivers use a satellite navigation solution they stop 25% less frequently and are stationary for 35% less time. Satellite navigation solutions also reduced the number of turns required to get to the destination compared to conventional navigation tools, such as paper maps or online route planners. Moreover, driving behavior improved, with more than 50% fewer inappropriate actions such as ignoring traffic signs. The driver can focus on driving rather than finding the way.The research program was conducted in The Netherlands over a six-month period and was completed in December 2006. The findings of this study showed that satellite navigation solutions have a positive effect on traffic safety.
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