The Car and Truck Fleet and Leasing Management Magazine

Ford Rolls out More Standard Safety Equipment, Steps up Research to Help Reduce Traffic Deaths

September 18, 2006

DEARBORN, MI – Responding to the changing demographics of today’s driving population, Ford Motor Company is researching two advanced next-generation safety belt technologies that could help reduce the number of annual vehicle fatalities, which are at their lowest levels since 1994. One of Ford’s possible next-generation safety belts incorporates a four-point ‘belt and suspenders’ design in lieu of the familiar three-point safety belt, while a second possible future safety belt incorporates an airbag directly into the belt itself. “A number of technical challenges still need to be overcome before implementing these restraint systems,” said Dr. Priya Prasad, Ford Technical Fellow for Safety. “If we are successful in implementing these technologies, we will be redefining the nature of future occupant restraint systems.” Ford’s research into these new safety belt designs is being driven in part by the company’s desire to meet the needs of an aging driving population and their changing physiology, while improving the most effective safety technology in a vehicle — the safety belt.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

CRM stands for Customer Relationship Management. This term typically refers to a system for keeping track of, and marketing to, prospects and customers.

Read more

Accident Costs Calculator

Use this calculator to see how much extra sales revenue your company needs to generate to make up for the profits lost as a result of fleet accidents.
Launch Accident Cost Calculator 

Up Next

More From The World's Largest Fleet Publisher