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ARI Redesigns ARIAutoDirect to Streamline Vehicle Remarketing

January 20, 2011 - Press Release

MT. LAUREL, N.J. – Automotive Resources International (ARI), a leading global provider of complex car and truck fleet solutions, announces the newly redesigned ARIAutoDirect.com vehicle remarketing website now with graphically intuitive navigation and enhanced functionality. 

Improvements to the ARIAutoDirect website promote increased site traffic, an interactive sales approach and ultimately improved remarketing results for ARI customers.

ARIAutoDirect.com now offers a more streamlined purchasing experience,” stated Bob Graham, director of vehicle remarketing, “The new design will draw more buyers, generate more sales and produce greater returns.”

ARI AutoDirect.com is one component of the ARI Virtual Market simultaneous marketing strategy.  Vehicles offered for sale on the website also receive concurrent exposure through traditional remarketing channels. 

Vehicle sales to employees through this website offer another valuable sales outlet.  Financing, extended warranties, vehicle history reports and delivery options make this profitable feature a win-win opportunity for fleets.

About ARI

ARI, a subsidiary of Holman Enterprises, based in Mt. Laurel, N.J., is an industry leader and the largest privately held vehicle fleet management company in the world specializing in complex car, truck, government and utility fleets. As a single-source fleet management leader, ARI customizes innovative solutions that streamline fleet operations, help lower the cost of fleet ownership and create long-term value for customers.

Today, with a workforce numbering more than 1,400 and offices throughout the U.S., Canada, Mexico, Puerto Rico and Europe, the company provides fleet management solutions to more than 725,000 autos and trucks in North America and, combined with its strategic partners, more than 1.8 million global fleet vehicles.

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