The Car and Truck Fleet and Leasing Management Magazine

Sheinson's Vision Behind Veretech, LLC Realized With Sale

April 04, 2007

DELRAY BEACH, FL – In 2000, FLD, Inc., Fleet Lease Disposal, funded and staffed Veretech, LLC with its then 10-member in-house technology department. FLD Chief Executive Officer Michael Sheinson was the visionary for the basic software utilized by Veretech, LLC, which operates an online vehicle trade-in and sales lead generation application, according to the company. Sheinson was Veretech’s chairman of the board prior to its sell to Hearst Corp. FLD also recruited top management from AutoNations to get the company off the ground. Veretech’s products are offered under the Intelliprice and Black Book Online brands through licenses with major automobile manufacturers, including General Motors, Ford Motor Company, Nissan, Mitsubishi, Hyundai, Kia, and Suzuki.
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