The Car and Truck Fleet and Leasing Management Magazine

ARI Adds ARITruckDirect to its Remarketing Program

February 22, 2007

MT. LAUREL, N.J. – Automotive Resources International (ARI), has added ARITruckDirect to its remarketing program. The company created the ARITruckDirect site to increase exposure of ARI’s medium/heavy-duty trucks and equipment by attracting specialized dealers and end users nationally and internationally with a comprehensive search engine. Targeting vehicles with a gross weight of 10,001 lbs. or more and over $5,000 in upfit cost, www.aritruckdirect.com is linked to ARIAutoDirect, introduced two years ago for ARI’s passenger vehicles. The truck site works virtually the same way as its passenger counterpart. Profiling is the key to the system. ARITruckDirect.com visitors can browse ARI’s entire truck and equipment inventory in real-time without registering and view digital photos and detailed inspection reports. Registered users can create a personalized truck and equipment profile including year, make, model, key words, mileage, distance, and price, as well as trim and engine combinations, and make a purchase directly through the Web site. The ARITruckDirect system will e-mail users when a match to their profile is available for sale. ARITruckDirect also links to ARI’s ordering system to display vehicle specifications including detailed upfit information. Pricing is fixed, no bidding required, purchasing available 24/7.
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