The Car and Truck Fleet and Leasing Management Magazine

Kelley Blue Book and Dealix Corporation Expand Internet Sales Lead Partnership

November 04, 2004

Dealix Corporation, an automotive Internet marketing service announced that Dealix's InvoiceDealers new car buying service will have featured placement on the Kelley Blue Book website. Under the terms of the agreement, Dealix Member Dealers will receive highly qualified new-car leads from the Kelley site, kbb.com, an Internet automotive information resource. “Nearly 70 percent of Kelley Blue Book's new-car research visitors plan to buy a new car within 90 days, making leads from our site some of the highest quality leads on the Internet today. Through this agreement, Dealix Member Dealers will be introduced to even more aggressive in-market buyers,” said Mike Romano, vice president of dealer strategy, products and services, Kelley Blue Book.
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