The Car and Truck Fleet and Leasing Management Magazine

AutoTrader.com Signs Exclusive Multi-Year Partnership with ABC’s Monday Night Football

September 02, 2004

www.AutoTrader.com/ has announced a two-year broadcast sponsorship of ABC’s Monday Night Football. The deal includes airing of AutoTrader.com’s “whoosh,” “buddies,” and “shelves” spots during games, audio/visual billboards, and “The AutoTrader.com Post Game Report” following every pre- and regular-season Monday Night Football game.The entitlement of AutoTrader.com's post-game report was created last season and features approximately two minutes of on-the-field commentary. A total of 20 post-game shows will run. AutoTrader.com will also sponsor the Wild Card playoff games in the post season. Additionally, ESPN2’s NFL Live, airing on Tuesdays, will feature AutoTrader.com spots as well as the “Drive of the Week Presented by AutoTrader.com."
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Heydon W. Hubler was executive vice president of Hubler Rentals (Allentown, Pa.) in 1974 when he received the annual Bobit Award for outstanding achievement.

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