AutoTrader.com Signs Exclusive Multi-Year Partnership with ABC’s Monday Night Football
has announced a two-year broadcast sponsorship of ABC’s Monday Night Football.
The deal includes airing of AutoTrader.com’s “whoosh,” “buddies,” and “shelves” spots during games, audio/visual billboards, and “The AutoTrader.com Post Game Report” following every pre- and regular-season Monday Night Football
game.The entitlement of AutoTrader.com's post-game report was created last season and features approximately two minutes of on-the-field commentary. A total of 20 post-game shows will run. AutoTrader.com will also sponsor the Wild Card playoff games in the post season. Additionally, ESPN2’s NFL Live,
airing on Tuesdays, will feature AutoTrader.com spots as well as the “Drive of the Week Presented by AutoTrader.com."