Chrysler Group Reports July 2004 Certified Pre-Owned Vehicle (CPOV) Sales Increase 11 Percent
Chrysler Group has reported July CPOV sales of 8,450 units, an increase of 11 percent over July 2003 sales of 7,584 units. July sales were 9-percent higher than June 2004 sales while year-to-date sales also improved, rising 12 percent to 58,534 units.
Marketed as "Brand Spankin' Used," Chrysler Group Certified Pre-Owned Vehicles are only sold by Chrysler, Dodge, and Jeep dealers who have earned the Five Star certification. Five Star certification is a comprehensive validation of the dealership's facilities, operational processes, salesperson and technician training accreditation, as well as customer satisfaction survey ratings. Approximately 2,400 Chrysler Group dealerships in the U.S. are certified as Five Star.