Chrysler Group Certified Pre-Owned Vehicle Sales Rise 25 Percent in 2003
Chrysler Group reported certified pre-owned vehicle (CPOV) sales of 81,553 units in 2003, an Increase of 25 percent over 2002 when 65,524 units were sold.
"Chrysler Group's sales momentum in 2003 is further evidence of the overall consumer demand for our manufacturer certified used vehicles in the U.S.," said Ray Fisher, Chrysler Group Vice President - Fleet and Remarketing.
For the second consecutive year, Intellichoice rated DaimlerChrysler's certified program for Chrysler, Jeep® and Dodge the best domestic non-luxury pre-owned program in America.
Marketed as "Brand Spankin' Used," the Chrysler Group CPOV was launched in March 2002 and quickly broke the industry's launch year sales record for certified pre-owned vehicles, by posting sales of 65,524 units for the year. January 2004 sales of 6,655 units were up 14 percent over December 2003 sales of 5,841 units.
Only Chrysler Group dealers who have earned the Five Star certification process are authorized to sell certified pre-owned vehicles.