The Car and Truck Fleet and Leasing Management Magazine

eBay Buys German Online Car Dealer

January 29, 2004

eBay bought one of the largest online used-car markets in Germany for 121 million euros (USD151.25 million) on January 26. The deal must be approved by German regulators and is expected to close some time in the second quarter., the Hamburg-based car site, earned 4 million euros (USD $5 million) in pre-tax profits last year, about 50-percent more than in 2002. The company continues to grow quickly as German online auto sales burgeon. Half of the used cars sold in Germany last year were advertised online. dominates the German online auto market together with Autoscout24, which was recently purchased by the German Internet firm T-online for 181 million euros (USD $226.25 million). Each firm lists more than 800,000 cars for sale.

eBay won a bidding war for with Yahoo, a consortium of publishing houses, and two other bidders.

The publishing houses – Holtzbrinck, WAZ and Ippen – rank among the many print auto advertisers who have seen their market share shrink dramatically. Even once powerful firms such as Axel Springer and the Suddeutsche Zeitung have seen sharp drop-offs in classified ad sales.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All


Sponsored by

Armund Schoen was the cofounder of Wheels Inc. and Zollie Frank's brother-in-law.

Read more

Up Next

More From The World's Largest Fleet Publisher