Mercedes-Benz Credit Restructures Operations to Strengthen Customer Focus
Mercedes-Benz Credit (MBC), a business unit of DaimlerChrysler Services North America LLC, announced today a new organizational structure, a further development of Mercedes-Benz Credit, aligning its strategy, planning and regional marketing programs closer to Mercedes-Benz USA (MBUSA). In April 2003, MBC introduced six new region managers to be housed within the existing MBUSA structure, which has improved communication and streamlined processes between the two entities and the entire Mercedes-Benz dealer network.
MBC Currently Operates out of three regions located in Atlanta, Wilmington, Del., and Portland, Ore. The new business centers will be located in Parsippany, N.J. and Costa Mesa, Calif., and collocated with MBUSA. The concentration of the operations in these two main areas will increase operational efficiencies, strengthen customer focus and allow MBC to invest more strategically into its operations.
In addition to the restructuring, Mercedes-Benz Credit also named Chris Meagher (48), currently responsible for the Wilmington region, managing director of New Jersey operations. Mark Ingram (44), currently responsible for the Atlanta region was named managing director of operations in California. The transition to the new business centers will commence in the second quarter of 2004 with completion within three months.