IARA Initiates Upstream Remarketing Survey for Presentation at the January 2004 Remarketing Roundtable in Las Vegas
The International Automotive Remarketers Alliance (IARA) is initiating a survey to track current trends and future intentions regarding the use of upstream remarketing. The survey will be conducted with remarketing managers and executives within institutional consignors (manufacturers, captive finance companies, bank/financial institutions, vehicle leasing companies, and commercial fleet and car rental companies). Emercent Solutions, a Chicago-based consulting firm, will be conducting the survey beginning the first week of November. The findings and conclusions will be presented at the Remarketing Roundtable Series in conjunction with The Conference of Automotive Remarketing (CAR) show being held January 21, 2004 at the Mandalay Bay Hotel and Casino in Las Vegas.