AutoTrader.com and WorldNow Announce Partnership
AutoTrader.com, the world’s largest automotive marketplace, and WorldNow, a leading provider of Internet technology, revenue, and content solutions for local broadcasters, announced that they have partnered AutoTrader.com content with the WorldNow network of television Web sites. AutoTrader.com is now providing used car classifieds and auction-style listings as the exclusive provider in these areas for more than 84 local television station Web sites in the WorldNow network. The total number of local television station Web sites partnered with AutoTrader.com is 160.
“We are excited about providing even more localized distribution of our vehicle listings,” said Clark Wood, vice president of marketing and national accounts, AutoTrader.com. “This online presence will bring our 2.2 million strong database of used-car listings to television station sites in top markets.”
“Our relationship with AutoTrader.com has enabled WorldNow’s local television stations to capitalize on the growth of online classifieds, while enhancing their Web site product to consumers,” said Sandhi Kozsuch, senior VP of audience development for WorldNow. “With automotive spending representing the strongest local ad category on-air, the opportunity for our station partners to feature AutoTrader.com car listings on their Web sites is a natural extension of their business.”