AutoTradeCenter and Chrome Partner for Online Vehicle Descriptions
Chrome Systems Corporation, a provider of automotive data, configuration technology, and commerce solutions, and AutoTradeCenter (ATC), announced that ATC will use Chrome's data to bring more detailed vehicle descriptions to their automotive auctions.
The agreement covers both the vehicles that will be listed on Open Auction, ATC's auction site for dealers, as well as other ATC auction applications. Through the agreement, when a dealer enters a Vehicle Identification Number (VIN) into the auction form, the ATC system will decipher and list a full description of the vehicle using Chrome's content.
By combining Chrome's VIN information and vehicle content with ATC's inventory system, dealers can display every feature available on a particular vehicle.