'Nothin’ But Net' Online Sale a Hit with Dealers, DaimlerChrysler Remarketing Group
Manheim Interactive implemented a special "Nothin' But Net" sale that ran from Dec. 20, 2002 through Jan. 2, 2003, enabling more than 550 DaimlerChrysler dealers nationwide to replenish their inventories for the new year. Chrysler Group Remarketing is closed during the period and no sales are held at traditional auctions. The sale allowed Chrysler Group Remarketing to remarket an additional 3,589 vehicles during the 12-day period.
The special promotion came together during the last six weeks of the year with direct mailings from DaimlerChrysler's remarketing group and coordinated posting of the 11,000 vehicles at auctions nationwide by Manheim. The sale also drew about 250 new dealers to DaimlerChryslerDirect.com as first-time-ever Internet users for purchasing Used Program Cars.