Everyone, or at least everyone who’s successful in the fleet management business, knows that when you purchase a vehicle for your fleet, what you’re really doing is creating a used vehicle that you’re going to have to sell some time down the road. With that as a given, the more attention you pay to what is selling on the used vehicle market, the more control you will have over how well your used cars sell, and therefore, over your bottom line.
Every year the National Association of Fleet Resale Dealers (NAFRD) surveys its members about the vehicles they have sold in the previous year. According to NAFRD, the profile of the dealers surveyed consists of established companies that have been in business for at least 20 years and sell an average of 1,500 cars per year.
This year, 77 NAFRD members met the criteria, and 26 of those completed and returned the survey According to Oscar De Oca, president of NAFRD, “The findings of this survey serve as a reliable guideline for anyone ordering vehicles.”
He added that with the average two-year turnover of vehicles in the fleet industry, the information in the survey can be extremely helpful to both fleet managers and the leasing companies they deal with. Here are some of the significant results of the 1998 survey. (Note that many of the survey questions also included information for the previous year.)
Who is the Average Retail Customer for Remarketed Vehicles?
Average Income | $40,667.00 |
Average Age | 41 |
Sex | 70.6% Male 5.9% Female 23.5% Couples |
Marital Status | 99% Married |
What are the Best Selling Light Duty Trucks?
1996 | RANK | 1997 |
Ford F-150 | 1 | Ford F-150 |
Chevrolet 1500 | 2 | Ford E-250 |
Ford Explorer/E-250 (tie) | 3 | Ford Explorer |
What are the Overall Best Sellers?
1996 | RANK | 1997 |
Taurus | 1 | Taurus |
Intrepid | 2 | Lumina |
Lumina | 3 | Intrepid |
Caravan | 4 | Caravan |
Grand Prix | 5 | Voyager |
What are the Average Miles on Remarketed Vehicles?
1996 | 1997 | |
41,093 | 41,698 | Current Models |
55,143 | 55,973 | 1 year-old models |
65,904 | 67,963 | 2 year-old models |
74,775 | 81,648 | 3 year-old models |
Which Vehicles Had the Fewest Mechanical Problems?
1997 | 1996 | ||
60% | 1995-1997 Lumina | 46% | 1991-1996 Lumina |
12% | 1996 Taurus | 19% | 1993, 1995 Taurus |
8% | 1995-1996 Intrepid | 7% | 1995 Intrepid |
7% | 1995 Grand Prix |
Which are the interior/exterior color combinations that are easiest to sell?
1996 | 1997 | ||
Interior | Exterior | Interior | Exterior |
Tan | Green | Gray | White |
Blue | White | Red | White |
Gray | White | Tan | Green |
Tan | White | Gray | Green |
For Most Advantageous Remarketing, How Should Cars be Equipped?
1996 | 1997 | Equipment |
100.0% | 100.0% | Air conditioning |
100.0% | 96.2% | Six cylinders |
96.7% | 96.2% | Power windows/locks |
93.3% | 96.2% | Tilt wheel/cruise |
86.7% | 92.3% | AM/FM Stereo/cassette |
63.3% | 76.9% | Tinted glass |
13.3% | 7.7% | AM/FM Stereo |
6.7% | 3.8% | Four cylinders |
13.3% | 0.0% | Power seats |
10.0% | 19.2% | Other equipment |
“Other equipment” refers to ABS brakes, airbags, doorlocks, rear defrosters, etc.
What is the Price Spread Between 6- and 8-Cylinder Pickups?
1996 | 1997 | |
$1,115.00 | $1,070.00 | One year old |
927.00 | 828.00 | Two years old |
744.00 | 689.00 | Three years old |
598.00 | 574.00 | Four years old |
What is the Price Spread Between 5-Passenger and 7-Passenger Vans?
1996 | 1997 | |
$1,193.00 | $1,252.00 | One year old |
927.00 | 973.00 | Two years old |
777.00 | 828.00 | Three years old |
641.00 | 610.00 | Four years old |
Which Paint Colors are Most Difficult or Easiest to Remarket?
Difficult | Easy | ||||
1996 | 1997 | 1996 | 1997 | ||
66.7% | Black | 73.1% | 83.3% | White | 80.7% |
53.3% | Yellow | 46.2% | 33.3% | Green | 42.3% |
30.0% | Brown | 19.2% | 43.3% | Red | 38.5% |
16.6% | Blue | 11.5% | 10.0% | Tan | 19.2% |
10.0% | Bronze | 7.7% | 6.7% | Gold | 7.7% |
3.3% | Burgundy | 7.7% | 10.0% | Burgundy | 3.8% |
3.3% | Gold | 7.7% | 3.3% | Turquoise | 3.8% |
3.3% | Gray | 7.7% | 3.3% | Black | 0.0% |
3.3% | Turquoise | 7.7% | 3.3% | Blue | 0.0% |
0.0% | Green | 3.8% | Silver | 0.0% | |
6.7% | Tan | 3.8% |
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