Ford Relaunches Commercial Vehicle Dealer Program
Photo of Commercial Vehicle Center interior courtesy of Ford.
Ford is launching the Commercial Vehicle Center dealer program that will replace the Business Preferred Network (BPN) and offer improved service, better parts availability and a new loyalty program, Ford announced.
The program is rolling out at 650 of Ford's more than 3,000 dealers in the U.S. and replaces a program that was heavily used by smaller fleets to set up work trucks and vans.
Much like a BPN dealer, a Commercial Vehicle Center will offer sales, service, and financing support for commercial buyers.
"Nearly 30 years ago, Ford established its first program to improve the purchase experience for our commercial vehicle customers," said John Ruppert, Ford general manager, commercial vehicle sales and marketing. "Now we are introducing the next chapter in our commercial vehicle story, not only by rebranding the program, but by further expanding a number of program elements to improve the overall customer experience."
A Commercial Vehicle Center will offer a service counter that's open at least 55 hours per week and new stocking programs that will improve parts availability, according to Ford.
Ford is also offering a new Commercial Advantage Rewards loyalty program that allows customers to earn various factory benefits that can be redeemed at a Commercial Vehicle Center location. Dealers can offer their own rewards through the program.
The centers will support Ford's commercial vehicles, including Transit Connect compact vans, full-size Transit cargo vans, F-150 pickups, Super Duty chassis cabs, as well as F-650 and F-750 medium-duty trucks. Commercial Vehicle Center dealers will also offer the best selection of in-stock Ford commercial vehicles, and a range of financing options and incentives, according to Ford.