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General Motors Fleet Is the Right Partner for Your Job

August 17, 2016

When it comes to the General Motors Fleet team, their vision is built upon three pillars that drive everything they do: great products, innovative business solutions, and exceptional customer service.

It’s a promise to their customers that they don’t just build cars, they build relationships.

“Fleet managers are some of the most skilled individuals in the fleet industry, but their fleet needs are not cookie-cutter across the board. We wanted this campaign to reflect how we personalize offerings and earn customers for life.”

Ryan Zemmin
Advertising Manager
General Motors Fleet

The New General Motors Fleet

The rollout of a new ad campaign called “We’re In The Business” reinforces that General Motors is the right professional partner for your business.

With a broad range of vehicles from which to choose, a dedicated fleet team that is always there for their customers, and the expertise and resources needed to create innovative fleet solutions, General Motors Fleet is confident that no matter your business, you’ll be satisfied with what they have to offer.

When you speak to a member of the General Motors Fleet team, they won’t pressure you into buying a vehicle right away. They understand that it’s more than just a product they are offering. They want to get to know you and talk about what matters before they get to the topic of which vehicle would be the right fit for your fleet.

It’s all about creating a flexible solution that fits, which falls in line with the new campaign. In the coming months, you’ll see ads pop up — both online and in print — that are individually suited for the audience. Overall, the new campaign seeks to have better continuity and consistency with communication to fleet managers.

“Fleet managers are some of the most skilled individuals in the fleet industry, but their fleet needs are not cookie-cutter across the board,” said Ryan Zemmin, advertising manager, General Motors Fleet. “We wanted this campaign to reflect how we personalize offerings and earn customers for life.”

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