The Car and Truck Fleet and Leasing Management Magazine

Top-Rated Domino's Store to Receive Custom Delivery Vehicle

February 24, 2016

Domino's DXP making its way to the U.S. Photo courtesy of Domino's.
Domino's DXP making its way to the U.S. Photo courtesy of Domino's.

Domino's will distribute one of its purpose-built pizza delivery cars to a franchisee based on the results of a contest that allows customers to nominate the most deserving stores, reports Marketing Magazine.

As part of the contest, Domino's has developed two ads paying homage to classic automotive market tropes, including footage of the vehicle in a wind tunnel. The DXP took more than three years to develop, and it has a variety of features, including a warming oven and more space to store pizzas, drinks and tools.

Customers will log onto the Domino's DXP (Delivery Expert) purpose-built pizza delivery vehicle site to cast their votes. The pizza delivery brand and its agency, CP+B, unveiled the DXP in 2015 and deployed 97 model-year 2015 upfit Chevrolet Spark vehicles at Domino’s stores across the U.S.

View the DXP campaign video here.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Fleetmatics will answer your questions and challenges

View All


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All


Sponsored by

The vehicle is shipped from a fleet to an upfitter to add equipment. The completed vehicle is then transported back to the customer's location.

Read more

Up Next

More From The World's Largest Fleet Publisher