The Car and Truck Fleet and Leasing Management Magazine

Hyundai Names Lamborghini Exec to Lead Genesis Brand

December 28, 2015


Hyundai has named former director of brand and design at Lamborghini, Manfred Fitzgerald, to lead its new Genesis brand.

Fitzgerald, who will be based in Seoul, will be in charge of establishing and executing sales strategies for the brand as senior vice president. He will take a core role in brand strategy, marketing and other business operations, according to Hyundai.

Fitzgerald has been credited with increasing Lamborghini sales 10 fold during his 12 years with the brand. Luc Donckerwolke has been named to lead the Genesis brand's Prestige Design Division as head of the Hyundai Motor Design Center.

Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

EOBR stands for electronic on-board recorders.

Read more

Up Next

More From The World's Largest Fleet Publisher