The Car and Truck Fleet and Leasing Management Magazine

Birch Equipment Announces New Fleet Promotions

July 06, 2009 - Press Release

BELLINGHAM, WA - Birch Equipment has promoted several members of its fleet staff as the company prepares to implement a new inventory system this fall.

Bruce Miner has assumed the role of central dispatch manager after 10 years as shop manager in Bellingham, Wash. Miner's position was created to consolidate dispatch operations from multiple locations to increase efficiency and reduce dead runs and fuel costs. With over 40 delivery trucks available, Birch offers equipment delivery drop-off and pick-up services to customers and transports equipment to its Northwest Washington locations six days a week.

Dean Parker has been promoted to shop manager. Parker has worked at the company for 10 years, serving as lead mechanic for eight years and then as parts manager for the last two. In his new role as shop manager, Parker oversees the 23 employees dedicated to the maintenance of Birch's entire fleet.

"Our new inventory system launching this fall will allow customers to access order information and equipment utilization 24/7," said Birch Owner and General Manager Sarah Rothenbuhler.

Birch Equipment is based in Bellingham, Wash., with stores in Bellingham, Anacortes, and Mount Vernon, Wash., and Sitka, Alaska. For more information, visit


Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Tracking And Telematics

Todd Ewing from Verizon Connect will answer your questions and challenges

View All


Fleet Management And Leasing

Jack Firriolo from Merchants will answer your questions and challenges

View All


Fuel Management

Bernie Kanavagh from WEX will answer your questions and challenges

View All


Sponsored by

Cloud Computing is typically a synonym for Software as a Service (SaaS), where computing power, and an application, exist outside the client’s network, hosted somewhere on the Internet, behind the service provider’s firewalls.

Read more

Up Next

More From The World's Largest Fleet Publisher