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Audi Announces First Automotive OEM iPhone Application

August 22, 2008

HERNDON, VA Audi of America has announced the release of the first-ever iPhone application from an auto manufacturer. "Audi A4 Challenge" is a driving game that utilizes the iPhone's accelerometer (motion sensor) to steer a digital version of Audi's entirely new 2009 A4 through a series of progressively challenging courses. Players maneuver the course and race against the clock to beat their own personal best time. The application is now available free of charge on Apple's iPhone Application Store. The 2009 Audi A4 will be available in Audi dealerships nationwide starting in September.

"The iPhone is an ideal platform to help introduce the entirely new Audi A4 to the public," said Scott Keogh, chief marketing officer, Audi of America.

Located in Denver, Factory Design Labs, Audi's interactive agency of record designed the game in just two weeks. 

"Innovation is the foundation of the Audi brand," said Scott Mellin, CEO of Factory Design Labs. "This is the first application by an automotive OEM, but it's also reinventing the shopping experience. In combination with the A4 iPhone Web site, this is the first viable mobile marketing solution in the automotive space. Importantly, it is also a unique way to engage the consumer with the DNA of the Audi brand."

To support the application and the launch of the A4, Audi has also created an A4 iPhone experience Web site ( that allows users to experience and learn more about the entirely new Audi A4.  

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