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The Car and Truck Fleet and Leasing Management Magazine

Toyota's 2016 Fleet Executive Meeting

September 2016, by Mike Antich - Also by this author

Photo of Paul Jontig (at podium), national fleet sales manager for Toyota; giving an overview of Toyota’s fleet and product strategy courtesy of Mike Antich.
Photo of Paul Jontig (at podium), national fleet sales manager for Toyota; giving an overview of Toyota’s fleet and product strategy courtesy of Mike Antich.

Toyota Motor North America held its 2016 Fleet Executive Meeting at the Rancho Bernardo Inn in San Diego, Calif., from June 15 to 17. Attendees had an opportunity to test drive the complete lineup of Toyota vehicles, including the all-new 2016 Tacoma, along with the 2017 refreshed Highlander and 2016 Prius, both of which debuted last April at the New York Auto Show.

Also discussed at the meeting was Toyota’s advanced active safety package called Toyota Safety Sense (TSS). It is an integrated system designed to prevent or mitigate the three most common accident types: frontal collisions by providing emergency braking; unintended lane departure by alerting drivers when they are straying out of their lane; and enhanced nighttime driving road safety using automatic high beams, which are switched on and off to provide earlier detection of pedestrians and road obstacles

The meeting also updated attendees on the strategy behind recent investments such as Uber, iBot, and Toyota’s billion-dollar investment in artificial intelligence. He also shared insights on Toyota’s 2050 Environmental Challenge and the impact on future automobiles.

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