General Motors Co. 2014-MY Fleet Preview
More than 400 fleet managers gathered in Orlando to learn about GM’s new product offerings, including the debut of the City Express Van and the all-new Impala sedan.
During the opening day business meeting at the Gaylord Palms
Resort in Orlando, customers had the opportunity to learn from GM senior leaders and viewed the latest products.
Seeing was believing for the 646 fleet professionals who gathered in Orlando, Fla., May 13-17, to take part in General Motors’ 2014-MY Fleet Preview. It also happened to be the theme of the two-wave four-day event.
Note: You can click the photo above to see a gallery of photos from the event.
Fleet management and rental company representatives attended a first wave of the preview, while the fleet managers attended in the second wave. Among the highlights were the surprise debuts of the City Express Van and the all-new Impala sedan.
Company leadership, including U.S. Vice President of fleet & commercial sales Ed Peper, U.S. Vice President of Chevrolet sales & service Don Johnson, and U.S. Vice President of Buick & GMC marketing Tony DiSalle, gave the fleet manager attendees in-depth briefings on the new intiatives and products, the company’s U.S. fleet program, and a peek into the future. The General Motors Fleet & Commercial Sounding Board also met with attendees.
During the event’s ride and drive, attendees had the opportunity to get a close look at all of the GM products from sedans to trucks and take them out for a spin during a sun-soaked Florida day.