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Ford Brands Electrical Switches As Motorcraft

March 21, 2014 - Press Release

Ford Motor Co. has begun branding as Motorcraft a trio of electrical switches, including door lock, seat, and window switches. The switches have been manufactured with a high-quality design and strict attention to detail, exceeding typical aftermarket part specifications in both function and ease of installation, according to Ford.

"Motorcraft parts are more than just a value brand," said Tom Hodges, Ford's product marketing manager. "They are designed, manufactured and tested to exacting Ford Engineering standards. In fact, most Motorcraft parts are the original equipment, and these electrical switches are a great example of that. They are the latest in Ford's continuing effort to offer a comprehensive portfolio of Motorcraft maintenance and light repair service parts."

Motorcraft parts are the only parts that are designed and certified to Ford Motor Company standards. Available to dealers and the Ford Authorized Distributor network, the parts – including the electrical door lock, seat and window switches – are tested for a long life and to meet rigorous usage standards, including standards for mechanical shock and electrical overload, tactical feel and operating effort, extreme temperatures and a demanding 10-year, 150,000-mile service life specification for passenger cars and light trucks. The switches also plug into existing fittings with no splicing for easy installation. Vehicle-specific applications help ensure the right assembly for each vehicle, and the parts are designed to meet strict engineering standards for performance and durability. In addition, the Motorcraft electrical switches are covered under a 24 month, unlimited miles warranty, including all parts and labor.

In just a year since Life Ambulance made the switch to Motorcraft parts, they have saved thousands of dollars in brakes, not to mention labor time to keep the fleet in top shape. While every new vehicle is subject to Federal Motor Vehicle Safety Standards (FMVSS) set by the National Highway Traffic Safety Administration, aftermarket parts are not held to the same standards. Ford goes further, however, and tests Motorcraft brakes to ensure all meet the same stringent FMVSS regulations, not to mention strict internal engineering standards.

The new Motorcraft electrical switches are just one more example of the Motorcraft Brand creating a one-stop-shop for Ford authorized dealers and distributors. With easy identification, order and delivery processes, Ford service providers save time and money working with the Motorcraft brand, and have access to the best products to safely get cars back on the road.


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