Merchants Fleet Management Website Awarded
Merchants has been awarded the IMA Outstanding Achievement award for Merchantsfleetmanagement.com, the fleet management company announced.
The achievement award is the second highest honor given by IMA an represents a high standard of planning, execution, and overall professionalism, according to the company. Merchants scored 469 of 500 points scoring highest in feature functionality (99 of 100) and content (97 of 100).
Merchants redesigned its website in July of last year in partnership with Stackpole Partners (UX design) and Americaneagle.com (development).
"The partnership between both agencies allowed us to execute an award-winning user friendly site loaded with industry content and resources in a very compressed timeline," said Tracy Durocher, assistant director of marketing.
The site, built on a Sitefinity CMS, features informational pages on the fleet management company and industry resources such as whitepapers, infographics, listicles, videos, articles, and OEM build-out dates.