The Car and Truck Fleet and Leasing Management Magazine

Donlen Launches New Brand Identity and Web site

January 19, 2010 - Press Release

NORTHBROOK, IL - Donlen Corporation, North America's fastest growing fleet leasing and management company, announced today the launch of their new brand identity. This rebranding and updated visual identity reinforces their position as leaders in the fleet management industry. Most notably, the new brand identity includes a new logo, new tagline, and a new website and blog. Also included was an update to the Donlen GreenKey Web site.

"Ideas. Focus. Solutions.," Donlen's new tagline, encompasses the true Donlen difference: innovative and empowering ideas, razor-sharp focus on technology and people, and industry leading, customizable solutions.

One of Donlen's key areas of focus is to help customers work more efficiently and effectively, utilizing state-of-the-art technology. The Web site, with more in-depth information, interactive media, and a superior user experience, will help them do that.

Visitors to the new Web site will immediately see an updated look, but also be able to:

  • better understand what differentiates Donlen in the marketplace
  • navigate easily through the robust fleet solutions that Donlen offers
  • access myriad industry and manufacturing resources, all with available RSS feeds

"The new Donlen brand represents our core values," said Gary Rappeport, Donlen's CEO. "It symbolizes our strength within the industry, and our commitment to technology, leadership, and innovation."

For more information about Donlen, visit

For more insight into the fleet management industry, visit the blog at

For the latest ideas on reducing your fleet's CO2 and fuel spend, visit

About Donlen Corporation

Donlen Corporation, with headquarters in Northbrook, IL, and offices nationwide, is a global provider of innovative fleet management solutions. Since 1965, Donlen has offered its clients highly personalized and responsive customer service, and with our consultative approach and proprietary technology, we are continually identifying new ways to help our customers. Donlen has been recognized by numerous industry publications and organizations, including the International Association of Outsourcing Professionals (IAOP) Top 100 Global Outsourcing Leader each year from 2006-2009; Crain's Chicago Business List of 20 Best Places to Work in Chicago for 2009; National Association for Business Resources 101 Best and Brightest Places to Work For in Chicago in 2007, 2008 and 2009; and The American Business Awards 2009 Stevie Award Winner. For more information about Donlen, visit For more insight into the fleet management industry, visit the blog at


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