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'09 Honda Insight Hybrid to Make World Debut at North American International Auto Show

December 08, 2008

2009 Honda Insight concept

TORRANCE, CA – The all-new 2009 Honda Insight hybrid will make its world debut in January at the North American International Auto Show in Detroit. The five-passenger, five-door Insight is expected to be the most affordable hybrid car available when it goes on sale in the spring of 2009, according to the manufacturer.

The Insight is expected to have annual global sales of 200,000 units per year — approximately 100,000 in North America — and will utilize a new interactive, driver-focused fuel economy enhancement technology named the Ecological Drive Assist System (Eco Assist).

Honda introduced to market the first mass produced low-emission gasoline vehicles; America's first commercially produced gas-electric hybrid car and the world's first EPA-certified hydrogen fuel-cell vehicle, the FCX. In 2007, Honda was named "greenest automaker" by the Union of Concerned Scientists for the fourth straight time.

The Honda Insight Concept hybrid was unveiled at the 2008 Paris Motor Show in September.  

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Remaining active in the fleet industry for more than 50 years, Ed Bobit is chairman and founder of Bobit Business Media (BBM), Automotive Fleet editor, and a founding AFLA member.

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