The Car and Truck Fleet and Leasing Management Magazine Creates Social Media Network Site Aimed at Ford Flex Vehicle Enthusiast Niche

September 09, 2008

PHILADELPHIA– has announced, a social network created specifically for consumer enthusiasts, retailers, and manufacturers of the new Flex Crossover vehicle, recently introduced by Ford Motor Company. Demetra Markopoulos of got the idea to develop a social network focused on a single product line after visiting Ford's corporate headquarters in Dearborn. She met with key designers and product and marcom managers of the Flex and returned with video interviews from her roundtable discussion and product walk-around, according to

"I'm convinced this new crossover vehicle's styling, creature comforts and luxury will transform the market," said Markopoulos. "Early consumers, designers and retailers I've spoken with share my view so I thought a bold, groundbreaking vehicle should have an equally bold and groundbreaking network on the Web where Flex Fans can congregate, talk about the Flex, and discuss new innovations. For this reason I created as the virtual Flex community and meeting place."

To further promote, Markopoulos attended Flex launch consumer events at Ford dealerships in the Philadelphia area.


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