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Ford Introduces Product, Powertrain Upgrades for 2009 as Product Transformation Accelerates

August 12, 2008

DEARBORN, MI – Ford Motor Company's new 2009 lineup features all-new or upgraded vehicles as well as major improvements in fuel economy, smart technology, safety features, and quality across its vehicle portfolio.

The lineup features a host of new or improved vehicles already in showrooms, including the all-new 2009 Ford Flex crossover, Lincoln MKS flagship sedan, and a more fuel efficient Escape compact SUV. Coming later this fall is the new 2009 Ford F-150. Also debuting late this year is the new 2010 Ford Fusion, Mercury Milan, and Lincoln MKZ mid-size sedans, along with the new 2010 Fusion Hybrid and Milan Hybrid.

Ford's 2009 product lineup further underscores four key pillars of the company's "Drive One" communications effort: Drive Green, Drive Smart, Drive Quality, and Drive Safe.


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Remaining active in the fleet industry for more than 50 years, Ed Bobit is chairman and founder of Bobit Business Media (BBM), Automotive Fleet editor, and a founding AFLA member.

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