The Car and Truck Fleet and Leasing Management Magazine

PHH Arval Introduces Vehicle Re-branding/Re-painting Service

March 25, 2008

SPARKS, MD - PHH Arval, a subsidiary of PHH Corporation, continues to add to its comprehensive suite of fleet management services with its latest innovation: vehicle re-branding/re-painting service.


 The service is designed to help managers in the following situations:

  • If a company should experience a merger or acquisition and needs to transition its vehicles to a consistent identity.
  • The company uses fleet vehicles for advertising and requires re-branding to support a new campaign.
  • The company has undergone an identity change and needs to incorporate the new name/logo on the vehicles.
  • Cosmetic maintenance is needed on fleet vehicles to enhance corporate image.

PHH’s new service provides a managed, centralized process that ensures consistency, accomplishes the needed actions in a short period of time, and requires little or no effort on the part of company managers to handle organization and logistics. 

The re-branding and re-painting are accomplished through PHH’s North American network of qualified suppliers, and in some locations the work can be completed on the client’s site during off-hours, eliminating any impact on productivity. Consolidated billing and internet-based reporting help streamline the process. Additional consulting services are also available, such as working with the company’s marketing group to analyze the returns from mobile marketing.

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