The Car and Truck Fleet and Leasing Management Magazine

Fleet Management Companies Offer Green Initiative Programs

Responding to increasing interest and demand for environmentally responsive programs, fleet management companies offer an array of corporate green fleet initiatives.

February 2009, by Lisajoyce Vergara - Also by this author

Fleet management companies, such as ARI, Donlen, Emkay, Enterprise Fleet Management, PHH, GE Capital Solutions, LeasePlan, and Wheels Inc., are responding to fleet interest in environmentally responsible fleet programs to reduce greenhouse gases (GHG) and air pollution. Here’s a summary of their green fleet programs.

ARI Introduces EnviroFleet

Automotive Resources International (ARI)’s EnviroFleet program helps truck and diesel vehicle fleets reduce their overall emissions footprints, while improving vehicle efficiency and lowering fuel consumption.

Developed in 2001, EnviroFleet has helped reduce the environmental impact of nitrogen oxides (NOx) and carbon emissions from car, truck, and equipment fleets of all sizes and complexity.

Key points of the program include profiling and benchmarking a fleet’s carbon footprint, establishing the link between fuel use and fleet practices, and interpreting the impact of carbon emissions and other chemicals released in the air. What started as a tool to educate fleet managers on the impact of an environmentally conscious fleet grew into a hands-on analytical reporting tool that has provided green consulting on more than 100,000 vehicles to date.

Donlen Opens GreenKey

Since 2004, Donlen has worked with companies on environmental fleet strategies. Developed by Donlen’s Strategic Consulting Services team, the company’s GreenKey solution follows a three-step approach to reducing emissions:

· Model – a vehicle optimization model provides customers real-time modeling that promotes the understanding of the environmental and financial impact of corporate fleet purchasing decisions.

· Measure – analysis of current carbon footprint, fuel efficiency, greenhouse gas emissions, and operating costs creates a baseline for performance and ongoing process monitoring.

· Manage – a scorecarding process tracks progress, benchmarks performance, and measures the impact of strategies as well as driver education tools, such as Fuel P.U.S.H. (Prevent Unnecessary Spending and Hazards) programs.

Fleet management green initiatives include tools to analyze individual vehicles’ fuel efficiency.

Utilizing GreenKey, Donlen aims to reduce carbon dioxide and other greenhouse gases through the creation of environmental policies, implementation of measurement tools, benchmarking, environmental issues education, certifying vehicles as environmental best performers, and partnering with EPA’s Smartway program. In 2007, Donlen teamed with the Sierra Club, an environmental advocacy organization, to create a carbon emissions measurement tool for the organization’s Cool Cities initiative. The tool provides a financial and environmental picture of hundreds of vehicle selections.

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  1. 1. jasonmathers [ February 17, 2009 @ 08:35AM ]

    Thanks for the good overview of the many fleet management company programs that can help fleets measure and reduce greenhouse gas emissions. The industry has made a lot of progress over the past several years in shifting focus for environmental programs to ghg reductions. For EDF's take on key next steps, see


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