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The Car and Truck Fleet and Leasing Management Magazine

Retail Survey Shows Enthusiasm for Hybrids

October 07, 2014

Photo of 2015 Fusion Hybrid courtesy of Ford.
Photo of 2015 Fusion Hybrid courtesy of Ford.

A new study from the University of Michigan Transportation Research Institute (UMTRI) asked gasoline-electric hybrid owners and non-hybrid owners their thoughts on the increasingly popular vehicle.

In one of the key findings from the study, 31 percent of current non-hybrid owners intend to buy a hybrid as their next vehicle. Also, 33 percent of current hybrid users said the number one reason they purchased the car was the environmental impact. Eighty-three percent of these current users said they would buy a hybrid as their next vehicle as well.

A very small percentage of hybrid users pointed out hybrid-specific issues such as battery problems. Seventeen percent of those polled said they wouldn't purchase another hybrid, but plan on buying a battery-electric vehicle.

The most popular reason for not buying a hybrid is the initial cost that comes along with the vehicle. The study polled 1,002 hybrid owners and 1,038 non-hybrid car owners.

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