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BMW to Electrify Entire Lineup

November 30, 2013

BMW will release hybrid or electric versions of its entire vehicle lineup to meet stringent environmental regulations, the automaker's head of product development told a European media outlet.

The automaker's head of product development told Autocar that stringent environmental regulations in Europe, the U.S., Japan, and China are driving the move.

"Electricification will be a central thread in what we do, be it plug-in hybrid, hybrid or full electrification," said Herbert Diess, BMW's board member for development. "The i8 shows what's possible even below 50g/km, but we will also offer all standard models with entry-level electrification. We will try to use the modular kit developed for the i3 and i8 on a kit basis."

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