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Toyota Details MSRP for 2013 Prius Models

October 15, 2012

The 2012-2013-MY Prius.
The 2012-2013-MY Prius.

TORRANCE, CA – Toyota announced MSRP for its 2013-My Prius, Prius V, and Prius Plug-in hybrid sedans. These prices are currently in effect, according to the automaker. For the Prius, Toyota is offering six different model choices, including one fleet-only model, the Prius One. The Prius One starts at MSRP of $23,215, and the Prius V Two model starts at $26,650.

For the Prius models, Toyota increased MSRP by $200. For the Prius V, Toyota bumped prices up by $100 per model. The automaker didn’t change pricing for the Prius Plug-in. One of the new models is the Persona Series Special Edition model, which adds exterior and interior styling changes, such as unique paint colors, SofTex trim, and red stitching.

The MSRP for the 2013 Prius, Prius v, and Prius Plug-in does not include the delivery, processing, and handling (DPH) fee of $ 760. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.


Grade2012 MSRP2013 MSRPMSRP Chg ($)MSRP Chg (%)
Prius One (fleet only)$23,015$23,215$2000.87%
Prius Two$24,000$24,200$2000.83%
Prius Three$25,565$25,765$2000.78%
Prius Four$28,235$28,435$2000.71%
Prius Five$29,805$30,005$2000.67%
Prius Persona Series Special Editionn/a$27,130n/an/a
Prius V    
Grade2012 MSRP2013 MSRPMSRP Chg ($)MSRP Chg (%)
Prius v Two$26,550$26,650$1000.38%
Prius v Three$27,315$27,415$1000.37%
Prius v Five$30,140$30,295$1550.51%
Prius Plug-in    
Grade2012 MSRP2013 MSRPMSRP Chg ($)MSRP Chg (%)
Prius Plug-in$32,000$32,000$00.00%
Prius Plug-in Advanced$39,525$39,525$00.00%

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