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Mitsubishi Teams With Retailer to Promote EVs

November 09, 2010

TOKYO, JAPAN - Electronics company Bic Camera Inc. and Mitsubishi Motors Corp. have agreed to collaborate to advance the popularity of electric vehicles. 

Both Bic Camera and Mitsubishi are certified "Eco-first Companies" by Japan's Ministry of Environment. They will now work together to promote public interest in EVs. The Mitsubishi i-MiEV will be displayed in Bic Camera's major retail stores, and the two companies will hold test-drive events.

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