Mitsubishi Teams With Retailer to Promote EVs
TOKYO, JAPAN - Electronics company Bic Camera Inc. and Mitsubishi Motors Corp. have agreed to collaborate to advance the popularity of electric vehicles.
Both Bic Camera and Mitsubishi are certified "Eco-first Companies" by Japan's Ministry of Environment. They will now work together to promote public interest in EVs. The Mitsubishi i-MiEV will be displayed in Bic Camera's major retail stores, and the two companies will hold test-drive events.