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GM to Launch EV Project in Korea

September 20, 2010

SEOUL, SOUTH KOREA - General Motors announced a demonstration project to explore market needs and customer acceptance of battery electric vehicles in Korea.

The project involves a fleet of electric vehicles based on the successful Chevrolet Cruze. The result of shared development with GM Daewoo, LG Chem and LG Electronics, the electric Cruzes will be part of a demo fleet that will operate in South Korea's capital, Seoul.

GM said the project is aimed at benefiting the automaker's core vehicle electrification competencies, which include batteries, electric motors, power controls and charging. The project will provide data on customer acceptance of battery electric vehicles, studying driving patterns and charging behavior while sharing costs and resources. This is a key initiative in GM's global battery and electric vehicle development strategy.

The demo project is expected to launch by the end of October. GM demonstration fleets with other partners are also being launched in other urban markets later this year.

The Cruze EV demo fleet will be the first full-size sedan electric vehicles to hit the road and will be powered by batteries from LG Chem and propulsion systems (motor/inverter) from LG Electronics. GM's EV demo fleet in South Korea will consist of Chevrolet Cruzes and GM Daewoo Lacetti Premieres. GM currently markets the vehicle under the local brand in South Korea.

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