The Car and Truck Fleet and Leasing Management Magazine

New Lexus HS 250h Hybrid Sparks Attention

July 13, 2009

TORRANCE, CA - The 2010 Lexus HS 250h, available later this summer, is the world's first luxury car available with only a hybrid engine, according to the manufacturer. Customers are hoping to win some time behind the wheel in the www.DriveHS.com promotion.

Customers are posting their profiles and a statement about why people should vote for them on DriveHS.com, then encouraging their friends, family, and even strangers, to vote for them. The top vote-getter will get a one-year lease of a HS 250h, a weekend at a Fairmont Resort, and a Lexus Hybrid Living gift package. The other top 100 vote-getters will get a week-long drive of the HS and a Lexus Hybrid Living gift package.

Additionally, every person who submits a vote will be entered into a random drawing to also win the use of an HS for a year.

To showcase the promotion, a video on DriveHS.com explains the promotion, urges customers to sign up, and gives some tips on how to generate votes. Some of the ideas include hosting a voting party, joining www.facebook.com/lexus to do some campaigning, and posting a video on YouTube.

Response to the contest has been strong, with the winners being determined when the contest closes July 31.

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