FleetMatics Names Karen Leavitt as Chief Marketing Officer
BOSTON - FleetMatics, a leading global provider of fleet management solutions for commercial vehicles, announced the addition of Karen Leavitt as Chief Marketing Officer. Reporting to FleetMatics CEO Jim Travers, Leavitt is responsible for all corporate branding, marketing, and communications activities.
“FleetMatics has demonstrated a track record of success by delivering high-ROI fleet management and business intelligence solutions”
“We are very pleased to have Karen join our senior management team,” said FleetMatics CEO Jim Travers. “Karen has an extensive background in B2B marketing, and specific expertise in marketing Software-as-a-Service (SaaS) products. She has a demonstrated track record of working with high technology companies to accelerate their growth. We believe the creativity and innovative thinking she brings to the company will help us drive our growth.”
Leavitt has more than 30 years of experience growing high technology companies by implementing aggressive marketing strategies to accelerate growth.
“FleetMatics has demonstrated a track record of success by delivering high-ROI fleet management and business intelligence solutions,” said Leavitt. “I look forward to working with this talented management team to reinforce and extend FleetMatics’ leadership position."
Before joining FleetMatics, Leavitt was CMO at Landslide Technologies, a privately-held, customer relationship management (CRM) software provider. She has also held CMO positions at SaaS call center provider Contactual (now 8x8), social software company Mzinga, and online collaboration innovator Intranets.com (now Cisco WebEx). Earlier in her career, she held various marketing and product roles at NewsEdge Corporation, Digital Equipment Corporation, and Lotus Development Corporation. She attended Brandeis University in Waltham, Massachusetts.