The Car and Truck Fleet and Leasing Management Magazine

TomTom Makes Driving Safer for Fleets with Active Driver Feedback

July 12, 2011 - Press Release

SAN DIEGO – TomTom Business Solutions, the division dedicated to commercial fleets, announced the availability of Active Driver Feedback and WEBFLEET OptiDrive; two new features focused at further increasing TomTom’s safety and efficiency benefits for businesses.

Active Driver Feedback promotes safe driving by providing drivers immediate feedback on their driving performance via their TomTom PRO navigation devices. The new feature delivers prompts to the device screen when the driver is speeding, harshly steering or braking, and idling.

WEBFLEET OptiDrive gives business management an easy tool to help their drivers drive more safely and in an efficient way. WEBFLEET OptiDrive presents information in clear graphs and reports to fleet managers. The OptiDrive Indicator is a simple bar displaying variables such as speeding, idling and driving events. The OptiDrive Indicator can be tailored to the priorities of every business, simply by adjusting the relative weight of the variables.

“We believe that empowering drivers is a key success factor in promoting a safe driving policy,” said Michael Geffroy, Vice President of TomTom Business Solutions. “The Active Driver Feedback functionality truly puts the driver center stage in the quest by businesses to improve safety and efficiency on the road, while the information available to fleet managers via OptiDrive helps ensure increased overall fleet efficiencies.”


The new Active Driver Feedback feature and WEBFLEET OptiDrive will become available in Q3 2011. These offerings are part of the range of WORKsmart fleet management solutions. A subscription to TomTom WEBFLEET is required. Functionality differs per chosen hardware selection:

  1. Active Driver Feedback requires a TomTom PRO navigation device
  2. Idling, steering and breaking notifications require a TomTom LINK 300 in the vehicle
  3. Speeding notifications are based on the map data on the PRO device
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

Sal Giacchi is the director of corporate support services for Loews Corp. in New York, NY.

Read more

Up Next

More From The World's Largest Fleet Publisher