The Car and Truck Fleet and Leasing Management Magazine

Satellite Navigation and SIRIUS Radio Grow

July 05, 2006 - Press Release

DEARBORN, MI – Responding to another consumer trend, Ford is increasing the number of vehicles with DVD-based navigation systems and SIRIUS satellite radio. In 2005, less than half of Ford’s vehicles were available with a navigation system, satellite radio, or auxiliary audio inputs. For 2007, the manufacturer is doubling the models available with a navigation system and quadrupling the number with SIRIUS satellite radio. They are also increasing the number of models with auxiliary audio jacks from zero to nearly half of its lineup. Ford’s intuitive, DVD-based navigation system will be new for 2007 on the Ford Fusion, F-150, Mustang, Mercury Milan, and Lincoln Mark LT. Also, for 2007, Ford is broadening its relationship with SIRIUS satellite radio, adding the feature on Ford Five-Hundred, Fusion, Mustang, Expedition, Ranger, Sport Trac, Mercury Montego, Milan, and Lincoln Navigator. Ford’s new vehicles — Ford Edge, Ford Shelby GT500, and Lincoln MKX — will offer SIRIUS radio when they go on sale. By the 2008-model year, Ford will offer available SIRIUS satellite radio in 90 percent of Ford, Lincoln, and Mercury vehicles. Ford also is responding to the popularity of MP3 audio players by offering auxiliary audio input jacks this model year on the Ford Edge, Explorer, Expedition, Mustang, Fusion, Sport Trac, Ranger, F-150, Mercury Milan, Mountaineer, Lincoln MKX, Lincoln MKZ, and Lincoln Mark LT. Experts predict MP3 player sales will reach 132 million units in 2009, up from 57.7 million in 2005.
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