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Ford Names New SUV to Australian Market

December 04, 2017

Photo of the Ford Edge, which will be dubbed the Endura in Australia, courtesy of Ford.
Photo of the Ford Edge, which will be dubbed the Endura in Australia, courtesy of Ford.

Ford will introduce the Endura SUV to the Australian market next year, which will be replacing the discontinued Territory SUV, Motoring.com reported.

Ford officials have said the Endura, which is known in other markets as the Edge, is a SUV with a variety of driver assist features, and that it will only be available in five-seat, diesel form, reported Sunshine Coast Daily

The Endura will rival the Toyota Kluger, Mazda CX-9, Nissan Pathfinder, Hyundai Santa Fe, and Kia Sorento.

The announcement to use the name Endura came after a legal battle between Ford Australia and Toyota Australia. Ford preferred the name Edge, which Toyota holds naming rights to, reported Motoring.com.

Short for Endurance, the Endura will be imported from Canada and is expected to be priced starting at $37,993.

Production of the Territory SUV ended in October 2016.

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