Kelley Blue Book Expands Services to Portugal
Kelley Blue Book has expanded its services to the Portugal automotive market and has launched a new website to support the expansion.
The new Kelly Blue Book Portugal website is located at KBB.PT. Kelley Blue Book is the fourth Cox Automotive brand to join the Portugal market after Manheim Portugal, Incadea, and Auto SAPO Venda Já, according to Kelley Blue Book.
The new website was built in partnership with Janela Digital, a supplier of technological solutions, and created in collaboration with Kelley Blue Book’s partners in Portugal.
Price was the top factor for both new- and used-car shoppers in Portugal, with 74% of new-car buyers and 72% of used-car buyers indicating the importance of price in their purchase decision, according to a 2017 TGI Grupo Marktest study
Visitors to KBB.PT will have free access to trade-in, private party, used-car retail and new-car retail pricing, according to Kelley Blue Book. Specifically for the automotive industry, Kelley Blue Book Auction Values also will be available in an industry-facing software product coming to the Portugal market.
"Intended to address the need for a more sophisticated vehicle valuation solution in most markets around the globe – both from an industry and consumer perspective – we built a new multi-currency, multi-language vehicle valuation engine that can be adapted to other international markets," said Nuno Castel Branco, business development director at Cox Automotive, parent company of Kelley Blue Book.
For the new website, Kelley Blue Book also partnered with Auto SAPO, a provider of automotive classified listings in Portugal, which will help provide classified pricing data in Portugal, one of a variety of data inputs used to fuel the valuations engine.