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The Car and Truck Fleet and Leasing Management Magazine

GM’s Maven Carsharing Launches in Atlanta

February 09, 2017

Photo courtesy of General Motors
Photo courtesy of General Motors

Maven, GM’s mobility brand, is expanding its offerings in Atlanta from the Lyft Express Drive program to now including Maven City carsharing.

Maven’s carsharing program allows registered members to reserve one of 50 vehicles at more than 20 locations throughout Atlanta. The initial offering will focus on areas such as Ponce City Market, Midtown, West Midtown, Downtown, Old Fourth Ward, Virginia-Highland, East Atlanta Village, and Inman Park.

Maven City members can choose a vehicle from a diverse fleet, which includes Chevrolet Cruze and Cruze Hatchback, Malibu, Tahoe and Volt; GMC Acadia and Yukon; and Cadillac ATS and Escalade, according to GM.

Hourly rates start as low as $8, including gas and insurance. Maven has no membership or application fees.

“With cars right around the corner in Atlanta’s most walkable neighborhoods, there is now a Maven vehicle to meet the many different lifestyle needs of people living in the city,” said Julia Steyn, vice president, General Motors Urban Mobility and Maven. “Atlanta’s commitment to urban mobility solutions makes it a great choice as the next Maven City carsharing market.”

In 11 months, Maven has launched three products and has grown to 17 cities in the U.S. and Canada, including Ann Arbor, Mich.; Atlanta; Baltimore; Boston; Chicago; Denver; Detroit; Los Angeles; Jersey City, N.J.; Nashville, Tenn.; New York City; Orlando; Phoenix; San Diego; San Francisco; Washington, D.C.; and Waterloo, Ontario, Canada.

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