PSA Group to Produce, Sell Pickup in Tunisia
PSA Group and STAFIM, Peugeot’s long-term partner in Tunisia, today signed a letter of intent to assemble and sell a Peugeot brand pickup truck in Tunisia.
This planned assembly plant will start operations in mid-2018, and is expected to produce 1,200 units annually, according to the company.
This agreement falls within the core model strategy of the “Push to Pass” organic profitable growth plan, demonstrating the Group’s intention to build its presence in the pickup segment. The automaker said it has annual sales volume in excess of €250 (U.S. $265.4) million in Tunisia.